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Keyword Research 101: Everything You Need To Know

#webdev #hints #keywords #seo | Keywords are essentially the bridge between a website and a search engine. They are what helps a search engine identify what your site is about, and how relevant it is when a certain term or phrase is searched for by the user. A search engine keeps a database of websites which they have filed away under the appropriate tags/topics to be able to produce fast results. You can make sure you have a much stronger chance of appearing in the SERPs by optimising your website for the right keywords. However… There can be hundreds of options when it comes to keywords. So how do you know which ones you should optimise for? Keyword research. The general rule of thumb is to look for keywords which have a high search volume (meaning your website will have more opportunities in the SERPs) but on the lower scale of competition (meaning you won't be fighting multiple large companies for a piece of the pie). We will look at how you can do this a little later in the article. First, let's take a look at

4 years ago | View Shared by sokai

How to Stop SEO Disasters During Website Migration

#webdev #migration #hints #seo | After many weeks and months of preparations, you are ready to go; you've done everything that you needed to do to make sure that the design and development of the new site has been put together perfectly and you are happy to move forward. So you press the launch button (because that's how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully… …only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it's normal. But after days, weeks and months, the traffic doesn't recover, and panic sets in… This is a potential reality for anyone who is relaunching a website. Amidst all the excitement with the new design and new features, not everyone thinks about the consequences that could happen if you don't plan it effectively, especially from an SEO perspective. In order to

5 years ago | View Shared by sokai

SEO for Dummies – What You Need to Know Before You Do Any SEO

#webdev #hints #seo | A quick guide to know what you need to do in order to rank highly in Google, Yahoo, and Bing in order to gain an abundance of traffic and sales.

5 years ago | View Shared by sokai

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